Home

Mora Wines is seeking a commercially minded leader to drive our Direct-to-Consumer performance and elevate the full customer experience across cellar door, wine club, digital and events. This role owns key revenue channels, leads a high-performing team and plays a central part in shaping the future of the Mora brand. This role suits someone who thrives in a refined yet relaxed environment, understands the rhythm of luxury hospitality and knows how to build a brand through genuine storytelling and high performing DTC channels.

Key Responsibilities

• Lead the DTC strategy across wine club, e-commerce, cellar door and events
• Set annual budgets and KPIs, track performance and report directly to the GM and Board
• Manage and mentor a team of three, ensuring strong sales culture and consistent brand storytelling
• Oversee wine club growth, retention strategy, communications and planning
• Drive digital marketing, CRM journeys, paid advertising and online sales performance
• Optimise cellar door operations, HR, training and revenue outcomes
• Plan and deliver events, sponsorship activations and marketing collateral
• Own DTC P&Ls, forecasting, analysis, stock management and operational reporting

What You’ll Bring

• Proven commercial leadership in DTC, hospitality, retail or 
  customer-focused environments
• Strong financial acumen with experience in budgeting, forecasting and performance reporting
• Confidence in managing people, building capability and driving accountability
• Expertise in digital marketing, CRM, e-commerce and data-led decision making
• A strategic mindset paired with the ability to execute and deliver results
• Excellent communication skills and the ability to collaborate across departments

Why Join Us

Mora Wines offers the chance to step into a pivotal leadership role within a premium, fast-growing Central Otago wine brand. You’ll work closely with the GM and Board, lead a passionate team across multiple customer channels, and enjoy a varied, high-impact role spanning sales, brand experience, digital performance and events.

Please email your application to kathryn@mora.co.nz